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Course Catalog
 

Kutztown University's Career Development Center has a number of resources to assist students with their future career goals. KU Career Network (KUCN) is the primary online resource for preparing and connecting KU students with employers.

Please visit: www.kutztown.edu/kucn to learn more.

 

 

THE KUTZTOWN M.A. IN ARTS ADMINISTRATION

 

Coursework - 30 credits

ARU 561: Principles and Practices in Arts Administration

3

ARU 562: Arts and Civic Engagement 3
ARU 564: Ethical and Legal Issues in the Arts 3
ARU 563: Fundraising and Development 3
ARU 591: Methods of Research in the Arts 3
ARU 595: Graduate Seminar in the Arts 3
MGM 582: Organizational Leadership 3
MKT 550: Marketing Strategies and Planning 3
ELECTIVES 6

Sample sequence for completion in 4 semesters:

Fall
(Semester 1)
Spring
(Semester 2)
Spring
(Semester 3)
Spring
(Semester 4)
ARU 561
Principles
ARU 564
Ethical
MGM 582
Org Lead
ARU 595 Seminar
ARU 562
Engagement
ELECTIVE ARU 563
Fundraising
ELECTIVE
  MKT 550 Strategies ARU 591
Methods
 

Info Sheet - Faculty Office Information


INVALUABLE RESOURCES AND PARTNERSHIPS

Build your experience by learning through Kutztown’s College of Visual and Performing Arts, as well as the College of Business. The 30-credit M.A. in Arts Administration is an inter-departmental program that ensures you receive a strong arts background combined with comprehensive business skills. The coursework will build your skills in leadership, marketing, fundraising, civic
management, research applications, ethical and legal issues. Graduates will have the ability to collaborate with government organizations, institutional patrons and others who appeal for arts funding. You will have the capability to analyze, research, present and design processes and projects. As an arts administrator
you would be hands-on in facilitating growth and success in the arts and culture worlds.

At Kutztown, you will also find the faculties in both schools have the expertise and commitment to help you achieve your goal. This program ensures that resources are offered beyond the campus through internships, field experiences, professional job recruitment, and community outreach projects.

EXCELLENCE BY REPUTATION

Consider the incredible value that a Kutztown University master’s degree provides. Nationally recognized in the arts, our graduates are highly sought-after and our employment rates are exceptional. Our outstanding facilities and ample resources support the optimal learning environment you can benefit from.
This opportunity is at your fingertips, and at a reasonable cost per graduate credit. Stretch your creativity, not your financial resources, to achieve your goals.

 


COURSE DESCRIPTIONS

ARU 561 – Principles and Practices in Arts Administration
This course provides students with a broad overview of the field of arts administration. Through interviews, case studies, and organizational theory, students will develop a framework for understanding the profession. Students will be introduced to the Association of Arts Administration Educators (AAAE), the professional association for arts administrators. The AAAE’s standards will provide a framework for discussing case studies and student identified observation sites.

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ARU 562 – Arts and Civic Engagement
This course provides students with an understanding of the role that the arts play in the development of communities. Attention is placed upon institutional and personal initiatives that have contributed to greater civic engagement. The arts will be discussed in terms of their value both as progressive and conservative forces within the social sphere. Considered will be questions such as: How do the arts motivate change within the civic order? Whose purposes for the arts serve as forces for development and growth?

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ARU - 564 Ethical and Legal Issues in the Arts
This course is designed to provide information about the ethical and legal principles that are encountered by arts administrators. The course will feature case studies and legal precedents, and consider topics such as copyright infringement, liability, non- profit regulations, and philanthropic regulations. Students will be expected to frame arguments around case law and moral principles as they consider current issues and topics relevant to contemporary civic initiatives and legal findings.

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ARU 563 – Fundraising and Development in the Arts
This course provides an overview of fundraising and development for an organization. The role of fundraising as a function of management and in relation to the overall strategic plan of arts organizations is explored. Throughout the course, students will examine tools for analysis and techniques for effective fundraising.

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ARU 591 – Methods of Research in the Arts
This course is an introduction to the rationale and procedures for educational research. Types of research, selection of a research problem, the use of the library, manual and computerized search strategies, collection and application of data, and the research report will be explored. This is background for the preparation of research. (This course is also offered under the EDU 591 designation.)

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ARU 595 – Graduate Seminar in the Arts
This class is designed to be the last class in your Master's program, your final capstone. It provides Master's students a chance to work in a cohort with the peer group to consider and reflect on your experiences throughout your program including the topics, ideas and philosophies you have considered. The final goal of this course is to help support you as you decide what and how you wish to share your personal narrative of growth as a professional. This will look different for each one of you, but will have some common elements that will be explored over the first few weeks of class. Most of your work will be independent and will require you to take charge of your own path. 

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MGM 582 – Organizational Leadership
This course is designed to introduce graduate students to organizational theory and design principles that will better equip them to take on leadership roles in organizations. It will focus on selected areas of behavioral science theory as applied to a “micro” perspective on organizations. This includes the areas of organizational structure, process, reward systems and culture. It gives emphasis to a leader’s ability to effectively guide an organization’s pursuit of strategy and its operation with in its environment. The course assists students in learning how to adopt multiple perspectives of frameworks for understanding behavior in organizations and how to generate plans for maintaining or increasing organizational effectiveness.

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MKT – 550 Marketing Strategies and Planning
Concepts from economics, behavioral science, and modern systems theory are used to study marketing as a subsystem within its social and economic environment. Marketing management decision making is examined as it is related to the analysis of markets as well as the planning, implementing and control of marketing strategies.

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Annual Art Education
Fall Conference

 

Art Education
& Crafts
Summer Institutes

 

NAEA Student
Chapter

 

Exhibitions & Speakers